People hear the words “content marketing,” and claim we’re in a bubble. Oh no, my friend. The branded content wave is just getting started.
Watch this amazing, inspiring and creative spot from spray paint manufacturer Ironlak. It’s a clever, authentic advertisement you have to share to believe.
In all the video may have cost $20,000-$30,000 for recording, music licensing, editing, post production and payment for the artists. The warehouse in Brisbane, Australia, where the video was recorded was slated to be demolished, which is how they had access. And at the time of this writing, the video has racked up nearly 4.5 million views–up more than 1 million from this morning.
Like Chipotle’s Scarecrow , the Ironlak Limitless spot is a low-cost, super-viral and true-to-life portrayal conceived with customers in mind. We’re just along for the ride.