Product Hunt is startup public relations gold mine for people who know how to activate its passionate community. On Product Hunt you’ll find the best new apps and services, and it’s great way to generate early publicity for your apps and tools. Product Hunt is also great way to create a target media list for your startup public relations. After you’ve built an awesome product, you still have to get the word out to press, strategic partners, and customers. Here is a powerful hack using Product Hunt Collections to build targeted media lists for your startup public relations.
1. Find A Relevant Product Hunt Collection
Product Hunt Collections are user-curated lists of related tools and services. Find a Product Hunt Collection with products or services that are relevant to the audience you’re hoping to reach, such productivity/GTD, landing pages Beautiful Presentation Software, or Awesome Dribbble Tools.
2. Use Google News to Search For App Name Mentions
Once you’ve found a relevant collection, you want to scour the Internet for articles and blog posts about the tools and startups mention. Search for the names of each app in the Product Hunt collection using the Google News Downloader from Justin Mares Programming For Marketers course. The Google News Downloader creates a .CSV spreadsheet with all relevant news articles about a particular topic, found in the Google News database.
Drag the file “NewsDownloader-master/index.html” into the navigation bar in a new browser window.
Type the product names into the search bar to find news hits. Remember, more unique the app or product name, the more sure you can be that each hit is a distinct article or blog post.
3. Download the CSV with your media hits
What’s in the CSV? The CSV/spreadsheet you create using the Google News Downloader has a link to each article, the article’s title, and a description of the article’s contents.
You can stop here, if you want to filter through each article on your own. You can also use Amazon’s Mechanical Turk platform to scour the web for individual reporter’s contact information, including email address. Follow the directions in Justin’s Programming For Marketers Course to get step-by-step directions for gathering reporter’s contact info using Mechanical Turk.
Repeat this technique for every relevant app in the Product Hunt Collection.
And with that, you’ve successfully created a public relations media list using Product Hunt Collection. Now all you have to do is pitch (0;
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