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Public Relations Tips Your Startup Can Learn From GoPro
Camera maker GoPro last week announced its initial public offering, signaling a golden era for wearable technology, and the ascendant heights. GoPro, which makes small, rugged, high definition actions...
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Growth Hacking Is The Marketer’s New Religion
Chaos was the law of Nature; Order was the dream of man.–Henry Adams Humans invented religion to give order to a Universe beyond our explanation. Why do children get cancer? Why do righteous people...
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Disruption Is About Your Business Model, Not Technology
Last week I had a mind-bending chat with an entrepreneur and investor who does real-time traffic arbitrage. He and his team monitor the price of paid search terms. If there is a price difference...
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How To Quickly Make Shareable Startup Memes, Even If You Don’t Have Photoshop
Startup memes are among the most powerful tools entrepreneurs use to share practical wisdom. Startup memes are sticky, go viral easily, and have the potential establish thought leadership for the...
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Recapping The Global Education And Skills Forum
Education embodies our highest ideals. It’s a tool of transformation unlike anything else humans have created with their hands. When I think about the power of education, I am reminded of the...
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Public Relations Is A Process Not A Product Hunt
Yesterday I received an email from a friend who asked to help him with a “horse trade” on Product Hunt, throwing my support behind a PR pitching service for crowdfunding campaigns. In exchange my...
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Why Startup Depression Is Not A Sign Of Weakness
A friend of mine recently wrote a well-intentioned blog post about Startup depression that triggered a lot of backlash. He suggested entrepreneurs with depression are to blame because of bad choices....
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Exciting News is Coming. Stay Tuned for a Very Special Announcement
We’re hard at work on something extraordinary for members of the PR Tips For Startups community. You won’t want to miss it. More info is on it’s way soon. The post Exciting News is Coming. Stay Tuned...
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How To Use Product Hunt Collections To Create Media Lists For Your Startup
Product Hunt is startup public relations gold mine for people who know how to activate its passionate community. On Product Hunt you’ll find the best new apps and services, and it’s great way to...
View ArticleYour Startup Needs to Make Friends With the Hashtag
Make friends with the hash tag. Eventually this is going to be an ebook. Facebook will soon Are hashtags in the dictionary? The word hashtag is not formally in the dictionary, but it should be...
View ArticleA Case Study in Launching
Thanks to everyone who has visited PR Tips For Startups since our soft launch on May 1. As of May 11 we’ve had visitors from 23 countries and 92 cities across the world, according to Google Analytics....
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Dave McClure is Right, Silicon Valley Sucks At Markteting
Legendary angel investor Dave McClure set off another firestorm this week when he said that startups are “functionally illiterate at marketing.” Sadly he’s right. There are a lot of brilliant people in...
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Five Places To Find Journalists Who Write About Startups
Finding journalists to write about your startup can be one of the most daunting public relations tasks. While the journalism industry has been in steady decline, there are still thousands of...
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Get Outside Yourself
This morning I woke up and meditated. This afternoon I meditated again. Mindfulness is a practice I am cultivating, and I’ve been off my stride for a while. I haven’t been to yoga for weeks, and my...
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Kanye West And The Power Of Self-Hypnosis
Kanye West is many things; humble is not one of them. Kanye West is an inspiration to me and entrepreneurs everywhere because he took the fast-track to success. Kanye West hypnotized himself to believe...
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Six Easy Steps To Make Your Public Relations Go Viral
Viral marketing is the holy grail of social public relations and online media. As a frequent consumer of social media you probably have a six sense for viral hits. You see a new video, news story or...
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What Is The Difference Between Public Relations And Marketing?
Public relations is different from marketing. Sometimes it isn’t. Public relations jobs aren’t advertising jobs, but sometimes they are. Confused? I’m often asked the difference between public...
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Journalists Make Better Entrepreneurs Than MBA’s
I’m a journalist. I’m also an entrepreneur. Not saying I’m good at either here, just stating facts. While everyone looks to business school graduates to grow great companies, it’s journalists who...
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PR Tips Podcast 004: What Is Public Relations With Erica Lee
On this episode of the podcast we answer the question, “What is public relations” with Erica Lee the founder of StrategicLee. Erica is a 20-year veteran of marketing and PR, and StrategicLee is a...
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Startups Without Goals Plan To Fail
Failure to plan is planning to fail. Far too many startups fail because they don’t define their mission until its too late. One of my biggest startup mistakes was fleshing out goals with my co-founder...
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